Women in Profile: Owner Spotlight

Women in Profile: Owner Spotlight
Published in St Augustine Women’s Journal Feb-March 2015 Edition

Kayla was born and raised in St Augustine, Florida. She and her husband share two Siberian Huskies, Aiden and Sasha, and are excited for the arrival of their first child in May of 2015. As a graduate of Flagler College, she worked hard to earn an MBA by the age of 21. Her education and professional experience focuses on marketing with an emphasis in social media.

As a former Director of Marketing and self-taught graphic designer, Kayla strives to provide effective marketing solutions for business owners with services including social media marketing, blogging, copywriting, graphic design and brand management. She currently manages social media and marketing accounts for several clients including Herbie Wiles Insurance and MenuMax. Previously, she worked for Community Income Tax, assisting in the growth of the company to 90+ offices within the first year of operation. She was also contracted corporately by Hurricane Grill & Wings for a co-op marketing campaign for eight Northeast Florida franchise locations. In addition to her many marketing endeavors, Kayla is co-owner and Character Coordinator for Girly-Girl Partea’s Inc, Northeast Florida’s #1 choice for themed children’s parties and character entertainment. She manages all character performers including hiring, training, scheduling and costuming, in addition to running the company website and furthering the Girly-Girl brand through social media and other marketing initiatives.

For six years Kayla served in many capacities with the St Augustine High School cheer program and helped secure a FHSAA competitive finalist placement for the first time in school history in 2013. She is also active with the Police Athletic League cheer program and has helped choreograph their competition routines since 2011. Kayla is available for freelance and non-profit marketing opportunities.


Elsy Schneider, Owner, Girly-Girl Partea’ Inc

Women in Profile: Owner Elsy Schneider, Girly-Girl Partea’ Inc
Published in St Augustine Women’s Journal Aug-Sept 2014 Edition

Born in Mexico but raised in San Diego since she was 3, Elsy Schneider moved to Florida in 2002. She currently resides in St Augustine with her husband and son. Her husband has been in sales for Mercedes Benz for the past 4 yrs and her son is an 8thgrader at Swiss Point Middle School where he plays football. As a family, they love to go camping and explore different parts of Florida. In their spare time, you can find them at the beach, football games, movie theater and amusement parks.

Elsy is the owner of Girly-Girl Partea’ Inc, northeast Florida’s premier event planner specializing in children’s themed parties since 2008. When her son was young, she loved planning his birthday parties. As he grew up and became less interested in parties, she knew that passion would carry forward. Elsy loves providing a seamless expereince for her clients including high-end, customized décor, catering, candy buffetts and more. Girly-Girl Partea’ Inc offers character visits and various themed parties specifically designed for kids age 3-16. She can also work her magic to create a fully customized theme to make a client’s vision come to life.

This is the fourth year Elsy has taught spanish in St Johns County for Language Enrichment Exploration, a non-profit program that offers a second language taught after regular school hours. In addition, Elsy has always been involved with her son, volunteering at Hiclory Creek Elementary and serving presently as a parent volunteer for his football team.